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B2B eCommerce revenues are expected to double this year, with 55% of B2B buyers completing at least half of their purchases online. The COVID-19 pandemic has changed the way the world conducts business and a seamless online experience is now more important than ever. We expect to see an even larger shift away from face to face meetings to close deals with a shift towards online transactions. Here are ten features you want to ensure your B2B site is providing an optimal experience.

A great customer experience

This is first and foremost over all other features. As you are reviewing your website, keep the customer in mind. Think of what questions they will have, what might be confusing, and if they are being driven to take action and make a purchase. You want the user experience to be as easy as possible to prevent potential customers from clicking away. …


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